In 1929, on the brink of the Depression, our father and grandfather “Poppy” Sol took a bold step. 22 years old, he had already worked fulltime for 10 years to support his family.
Yet he was ambitious and wanted to live the American Dream and make the lives of everyone around him better. So, donning his best of suits and an assured smile on his face, Sol walked away from the bank with a loan to start his own business, the Newark Nut Company. The rest is history.
As mentioned above, the vision and determination of our Poppy Sol is what launched the Newark Nut Company.
He began selling premium bulk nuts and dried fruit at the popular Mulberry Street open-air market. Sol quickly developed a reputation for providing the very finest and freshest nuts available. Sol believed in choosing only the highest quality super colossal nuts from the world’s best growers. He would then roast the nuts to perfection for a fresh, delicious flavor.
Now, 88 years later, my cousin David and I represent the third generation of our family business. Although much has changed, our basic philosophy has not, and we continue the family tradition of providing the same superb quality and service as in the past. Our customers, some in their 80’s and 90’s, still rave about the splendid quality and luscious flavor of the products that have made our company famous throughout the years. A visit to the shop today will make your mouth water as the aroma of the freshly roasted peanuts and corn kernels popping tempt your taste buds. We love when customers come to our new location in Cranford to pick up orders and say hello. However, please keep in mind it is a warehouse location and you are unable to walk around and shop.
In 1999, we launched NutsOnline to bring our savory selection of more than 2,000 items right to your door. By 2011, NutsOnline became pretty well known across North America for great quality and service across a growing product offering. Our slogan, « We’re more than just nuts, » continued to ring true.
That being said, I can’t tell you the number of times I would make new friends and, before saying goodbye, they would say, « I’m excited to check you guys out. Nuts.com, right? » Even Rachael Ray made this mistake on her show! So, in January 2012, we decided to officially change our nuts to Nuts.com. Despite the name change, we are still the same – the same family, the same values, the same quality, and the same level of care. We buy directly from growers, so whether you want one pound or 1,000 pounds, we will gladly accommodate any of your needs, including wholesale. You can order online through our secure server, over the phone, or via fax or e-mail.
We roast our nuts and pop our corn the same day we ship so they reach you deliciously fresh as if you bought them from our shop. We do it the « Old Fashioned Way. » One taste and you will know the difference. My grandfather began building our reputation back in 1929 and, 88 years later, we continue to make sure that every product we sell is second to none. That’s a promise. 100% satisfaction guaranteed!